Title AMPM



AM: PM is another master piece for the luxury industry in Pakistan. It is the idea of the company known as Sonraj which had previously launched the famous watch boutique "Collectibles".

AM:PM is located in the largest mall of Karachi , known as Dolmen City Mall. Every brand at AM: PM portrays prestige and success. The concept of this showroom is to introduce famous Swiss watch Makers.

The brands kept at AM: PM are Hublot, Ulysse Nardin, Bovet, Maurice Lacroix, Zenith, Graham, IWC, Jaeger LeCoultre, Hamilton, Harry Winston, and Philip Stein .

AM:PM is the need of times as it will reach out to the untapped market where watch shops are hard to find by stretching its network across Pakistan.

The future of AM: PM stores depend highly on the network of stores that we have planned. The second store is planned for the city of Islamabad, not only this but in all we plan to have presence in 15 cities with a number of 20 stores. AM : PM is far most the amazing Swiss watches based showroom which gives a flavor of all types of varieties from sporty to formal, casual and also have heavy jewelry pieces.  You will find all these luxury items under one roof known as AM:PM .


Sonraj was founded in 1976 with the launch of RADO WATCHES in Pakistan. It has been associated with the horology world for the past 30 years. The company deals with the luxurious Swiss brands, and consist varieties of luxurious items. It has been partners with Vacheron Constantin since 17 years, A. Lange & Sohne, Audemars Piguet, Hublot, Zenith, Jaeger-LeCoultre, Girard Perregaux, Blancpain, Breguet, IWC, Ulysse Nardin, Hamilton, Louis Erard, Graham, Arnold & Son, Maurice Lacroix, Philip Stein, Sarcar, and more luxury brands. Sonraj not only includes watch brands but also keeps the flavors of jewelry oriented watches and accessories of brands like Harry Winston, Montegrappa and Bovet. This does not end here but the journey goes on.

Sonraj being a heart throb of displaying branded watches is now leading more than 20 brands in Pakistan. It has two showrooms named Collectibles and AM:PM. These boutiques are in itself a pleasure to walk in. The interior of these well maintained showrooms is not enough to be told. The beauty of it is the précised area where they have been constructed. Both luxury based boutiques are made at its best location, where we provide the best of all luxurious items which is worth buying. The company not only plays a role of a Retailer but has also brought major awareness for the people interested in the watch industry.

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